5/11/2007

 

Red Robin, where is my Red Robin

Why food advertising sometimes works. . . The beauty of travel is that you run into different regional favorites. I had heard of Red Robin and its gourmet hamburgers. Thought it was intriguing, but didn't really think much of it since I had no idea where they were. So I'm watching the Colbert Report Tuesday night, and I see a commercial for Red Robin. I got a little miffed. I've been haunted by Jack in the Box ads running on national cable, knowing the nearest JITB is about 400 miles away. I figured the nearest Red Robin was further away, adding to my disappointment. So out of curiosity, I went to the Web site. Their locations are quite spread out, but apparently they have expanded. I still can't get to one easily, but that is because I don't have a car. But I may be able to find out this summer. Unlike Jack in the Box, I have no history or background with Red Robin. Purely reputation is all I have. If you've tried a Red Robin burger, please weigh in on the comments section. I feel like I'm chasing a ghost that I know nothing about.

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