6/01/2007

 

FTC weighs in on impact of food ads on TV

Thought this was noteworthy for those concerned about the impact of food advertising on kids. The Federal Trade Commission sees the number of TV ads is lower than some recent estimates. Unfortunately, the problem also stems from knowing very little about the Kaiser Family Foundation. I don't see much children's programming, so I can't comment on this first-hand. But people generally know if there are more commercials, or whether commercials are becoming more of a concern to children's diets. Those who claim to speak for children don't always have the best interests at heart. Children are going to be exposed to advertising on foods that aren't good for them. It would be better to teach them about the issues with advertising, teach them media literacy.

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