Balance of Food

I confess fat-free potato chips have little appeal. Just eat fewer regular potato chips and you'll be fine. One good reason to try that strategy, in general, is that marketers love charging a little more for something that's "healthier." I was in a major grocery chain yesterday. I was in the potato chip aisle and noticed Pringles now has a fat-free version. They have carried a reduced-fat version I have never bought. The price difference was startling. Admittedly, the regular version was on sale for 60 cents off versus 10 cents off for the fat-free version. But you could have bought 3 regular containers for $2.37, 8 cents more than 1 fat-free container. Even for the regular prices, the difference is a dollar. Even if you were obsessed with the fat-free version, the cost differential, especially among Pringles users (of which I am one), is not worth it.

Price Comparison


Item
 
Regular price
Sale price
Pringles Regular version
   
$1.39
$0.79
Pringles Fat-free version
$2.39
$2.29