Balance of Food

I love seeing commercials for Jack in the Box. But once again, I don't know why they are showing up on national cable. I previously wrote about this in April. I recorded the 10pm Eastern edition of Baseball Tonight on ESPN on my new DVR (okay, I rent the DVR through my cable company) last night. Around 10:55 Eastern, the commercial ran. This young guy pulled up to the drive-thru to order (Jack in the Box originally had the clown's face, sparking the phrase "ordering out of the clown's mouth") and asked for Jack as a joke. The perky drive-thru operator then presses a button that signals to the real Jack in his private plane (Jack is the CEO after all). The guy, befuddled that Jack is actually talking to him, asks humbly what he should get. Given that the guy only has about a buck, Jack suggests the Jumbo Jack, a burger with lettuce, tomato, onion, and pickles. I confess it looked better than the Whopper Jr., a comparable burger. Right now, Jack in the Box franchises are generally west of the Mississippi River. Hopefully, they will make their way across the country, so I won't have to travel to get my Jack fix.