7/11/2006
Kellogg's goes organic
Could not believe it when I saw Kellogg's Organic Rice Krispies and Raisin Bran. I suppose I should start believing it since "organic" is now the hot phrase.
I have read where sales of organic products have grown 15 percent to 21 percent each year, compared with 2 percent to 4 percent for total food sales.
I try to avoid cereals with high-fructose corn syrup (HFCS), so Kellogg's has been off my list. Their cereals are chronically known for having HFCS.
The new Rice Krispies and Raisin Bran don't have HFCS. I'm not so concerned about the organic part versus not having HFCS.
If the organic versions go on sale, I might buy one. (I doubt they will even in the beginning. Companies love charging more for organic products.)
I did eat Kellogg's Raisin Bran back in May when I was in Windsor. The hotel had a complimentary breakfast. I ate it without guilt since the Canadian version doesn't have HFCS. I like Raisin Bran, but won't eat it with HFCS. So the organic version is an option.
So congrats to Kellogg's for making the leap. Next time, take out the HFCS in the regular versions. You don't need the HFCS.