1/22/2006
Wonder goes whole wheat
Whole grain must mean something if even Wonder Bread takes the plunge. Wonder Bread's baker, the bankrupt Interstate Bakeries Corp. -- also the maker of Hostess Twinkies, has unveiled two whole wheat versions intended to look, taste and feel just like the original.
The new breads include Wonder White Bread Fans, which is 100 percent whole grain, and Wonder Made With Whole Grain White, which is part whole grain, part white flour.
Since taste is so important, the true judges are snarling 8-year-old kids who won't like something different because it's, well, different.